February 15th, 2010
This is Our Moment
A-list US celebrities gathered together by proactive environmentalist Leonardo DiCaprio, initiated a serious Green campaign on January 29th geared towards mobilizing Americans to get involved with forcing the hand of US environmental policy. A selection of the USA’s best-known celebrities including, Edward Norton, Jason Bateman, Felicity Huffman and Forest Whitaker, along with rising stars Chace Crawford, Emmy Rossum and Justin Long, are leading the This is Our Moment campaign to bring the need for clean energy to the fore in Washington.
Whereas here in the UK, following what some see and the complete failure of the UN Copenhagen Climate Change Summit, there is a sense that our leaders are not prepared to listen to us or act upon important green issues. People who feel strongly about green issues in the UK are starting to turn away from politicians for help and look to take positive action on a grassroots, local community level.
However in the US political system, mass lobbying has always had significant sway over US policy. Supported by mainstreaming celebrities, the Natural Resources Defense Council and the very latest viral and public forum technologies, the This is our Moment movement is designed to help Americans contact their senators, flood their email boxes, make videos and generally get interactive in pushing for an American clean energy bill. Given the negative global press generated by the Bush administrations restrictive environmental attitudes, this new campaign breathes fresh air into the environmental struggle not just in America, but the world at large.
Watch the extented campaign clip here