Following a parish council survey, it became clear that the biggest concern of the community was the environment and as a result the Go-Zero project was initiated.

Villagers now strive towards zero-waste and buy local produce including; fruit, vegetables, venison, ice-cream, medicinal herbs and trout from Chew Valley Lake. Action groups are discussing and encouraging the inhabitants to recycle more, change their transport methods and reduce their home energy consumption.  Local energy companies have even donated light bulbs which the villagers can pick up for free.  Approximately 85 percent of the village now recycles, that is almost 4 times the national average.

Chew Magna have also set up a ‘carbon-offset fund’; when someone books a flight with the local travel agent, the distance travelled determines their donation to the fund, even their journey to the airport will be eco-friendly, as the village has plans to run it’s own bio-fuelled coach shuttle service.

This community have many other plans in the pipe-line including becoming a Fairtrade village, following their support for African charities.  What is truly inspirational is that all this came about because the community consolidated and discussed their concerns for the environment and together they were motivated to make changes – perhaps this small idyllic rural village will be responsible for providing a template for other towns and villages in the country.