April 6th, 2010
Plane Stupid: Get Your Sticker On!
Plane Stupid is inciting a ‘subvertising’ campaign on the weekend of April 22nd/23rd.
Designed to get activist’s voices heard above the noise of corporate advertising, the event encourages people to make their own stickers/slogans or download versions available on flicker: And then plaster them over advertisements for the aviation industry.
The event is also being run as a competition with prizes including spray cans, Culture Jam by Kalle Lasn, Do It Yourself, A handbook for changing our world by the Trapese Collective and Scribbleboy by Philip Ridley.
To win participants take photos of their stickers in situ and send them to info@planestupid.com using a temporary email address in an internet cafe and under a pseudonym. The group who stickers the most adverts in the 48 hour period wins.
The need for secrecy is explained in the Plane Stupid disclaimer: ‘Some officers of the law may be convinced that subvertising is borderline illegal, so take a friend as lookout, keep an eye open for CCTV and don’t get caught.’
I for one am going to be really interested to see the response to this event and whether it gets any positive or negative media coverage. An organized event of this nature could easily be termed as inciting vandalism and yet protesters are clearly being driven to take action because their views are not being heard, listened to or considered.
Clearly organizers intend the event a peaceful demonstration. The Plane Stupid disclaimer goes on to note: ‘Please be respectful about where you sticker. Corporate nasties are fine…..but the local old people’s homes may not appreciate your art on their walls! Use your head.’
In a world where we are bombarded with advertising from every quarter is this such a bad way to get your views across?
For more information visit the Plane Stupid Website
