May 27th, 2010
New Juicy Products with Upcycling
The new buzz word that is being used all over the world is upcycling!
def:// upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value.
Now you would be among the many that will be thinking this is just the same as recycling. It is very similar to recycling but the major difference with upcycling is that no energy has gone into developing the new product from the old one. When recycling paper, plastic, cardboard etc processes are in place to melt, cut and re-make the new products thus using energy. Upcycling products use man-power and time to produce pieces such as artwork, luggage, furniture, useful materials etc.
Several successful businesses have come from being based on upcycling and the huge benefits it offers. Rebagz is an eco-chic handbag company that use great design and sustainability to produce their fabulous products all by upcycling. The ‘Juicy handbag’ (picture) is made from weaving sections of juice cartons and is one of their biggest and most popular sellers. Rebagz is best know for being both eco and human friendly and only re-use materials to make their products.
Resurf, another well established company that is promoting and using upcycling is based in the US and re-uses broken surfboards and turns them into asphalt filer. The Resurf, surfboard waste recycling centres find solutions and homes for the communal waste as an industry.
There is a lot to be said for what one person considers to be junk and useless, to be another persons piece of artwork or furniture.